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Millions of marketing dollars bypass TV

In a bellwether move, SoCo zeroes in on its target audience with an online-only marketing plan.

Amplify’d from gigaom.com

Southern Comfort Dumps Cable For Hulu, Facebook

Southern Comfort is taking its $8 million marketing spend online to reach its target market of 21- to 29-year-olds. Last year, the brand spent $6 million on late-night cable TV and another $1.5 million on magazines. All of that is going away. Now, SoCo plans to spend $10 million online, where the money reaches far more prospective consumers than the same spend offline.
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See more at gigaom.com
 

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  1. Eric Goldstein  Recommended this post 7 months ago

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Categories:  advertising