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MySpace & Twitter have the same problems

this is a fantastic blog post by Cody Brown.  i highly recommend the whole article.

Amplify’d from codybrown.name
MySpace is to Facebook as Twitter is to ______

Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are hugely popular for uses neither company anticipated. The mission of each company is so vague that their products are stretched and molded into a variety of different uses. Instead of targeting and building their business around one of these users they take their sudden popularity as a sign they have a killer product. They don’t.

Read more at codybrown.name
 

Is anyone (besides your favorite band) still using MySpace?

Saul Hansell (among others) wants to know.

Amplify’d from bits.blogs.nytimes.com

Do You Know Anyone Still on MySpace?

When I reread the article I wrote in 2006 about the high hopes News Corporation had for MySpace, I see a litany of ideas that didn’t pan out. The company wanted to make the site a portal for its own video; Hulu fills that need. It wanted to create a marketplace for person-to-person commerce, a more social eBay. There’s little sign of that outside of some music sales. And it’s not so clear that the site has continued to weave itself into the communications patterns of people.

See more at bits.blogs.nytimes.com
 

MySpace, Play to your Strengths!

MySpace is not for everyone but there is still tremendous value here.  If they “play to their strengths” and reinvigorate their efforts in the under-34 demographic — they will reap the benefits…

Amplify’d from www.nytimes.com
Losing Popularity Contest, MySpace Tries a Makeover
While Facebook is adding users, MySpace is losing them. Many user profile pages on MySpace are either cluttered or neglected, resembling a strip mall with pockets of empty storefronts. The users who remain tend to be younger and poorer, putting a drag on advertising revenue from blue-chip clients.

Audio and video are expected to be even larger parts of the site’s strategy in the future. While Facebook increasingly serves as the world’s phone book, MySpace sees itself as a media platform for culture, akin to a television. Its popularity among musicians has bolstered MySpace Music, a site that lets users create playlists and swap songs. Plans for an international music expansion and a mobile song product are under way.

David Berkowitz, a director at the digital marketing agency 360i, said it might make sense for MySpace to double down on the under-34 audience. “A lot of sites do very well when they have that concentrated focus,” he said.

Read more at www.nytimes.com