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Seth on “taking anything you can get” in business…

This is a great post by Seth Godin. Highly recommend…

Amplify’d from sethgodin.typepad.com

Take what you can get (?)

When you’re just starting out or when your organization is struggling or when the economy isn’t hot, it’s very tempting to take what you can get.

Surviving is succeeding, no doubt about it. Doing the work is better than not doing the work. Waiting for perfect is never as smart as making progress. But, and it’s a huge but, you define yourself by the work you do, and perhaps you need to redefine what you’re willing to take and where you’re looking for it. Read more at sethgodin.typepad.com
 

Seth Godin and Brandjacking

This is really disappointing…

Amplify’d from outspokenmedia.com

Seth Godin Tries Out Brandjacking

This morning, Seth used his much respected blog to reveal the news about Brands In Public. If you missed it (and if you did, you should really adjust the volume on your Internet), Brand in Public was designed to show the world just how much Seth cares about your brand. Yep, he loves you so much that he has sent his team of goblins out to register your Brands in Public company page for you, fill it with scraped content (blog posts, tweets, Google News, Trends, etc) and then lock it down so that you have absolutely no way to touch or control it. Unless you pay him.

It’s hard when the people that you once respected start forgetting why they were unique and start doing stupid shit. When they grow up to think they’re better than the community and that others have to bend to them. It now looks like Seth Godin has headed down that path.

Read more at outspokenmedia.com
 

In it to win it?

I wish more companies in DC would “organize to win.”

“the brave may not live forever - but the cautious do not live at all.” (Branson)

Amplify’d from sethgodin.typepad.com

Win, place or show?

So, Mr. Big Brand: organize to win. To do anything else is a waste of your time, your talent and your momentum. Ignore apparent risk, buy the assets you need to matter, avoid the compromises that your competitors have made and do something worth doing.

Read more at sethgodin.typepad.com